METAPHOR

A metaphor is a kind of simile, where dissimilar things are made to appear alike, but where the word "as" or "like" are omitted 1. Metaphors are used for many purposes, marketing is one of them , through a metaphor a company is able to captivate consumer’s attention while increasing product identity. If I had the possibility I would create a company to provide educational and health services , based on Sophrology , and trying to promote it I would use a metaphor that might sound like this :

“If you are still asleep, it means you haven’t discovered Sophrology ”

Sophrology is aimed to the development and training of conscience in an attempt to get positive effects in the whole human system. Sophrology seeks for harmony between conscience, body and environment 2. It is generally used to reduce stress and promote mental and physical wellbeing. What I mean by saying ‘‘asleep’’ is being overwhelmed by stressful situations without finding a way to get balance and harmony , therefore if you want to“wake up” you need to adapt a series of practices to your daily life , make a conscience's switch that will change the way you live and see life, after experiencing Sophrology you will enjoy life by itself without thinking that much about achieving objectives or goals.

1 Baake, K. ( 2003). Metaphor and knowledge: the challenges of writing science. State university of N.Y

2 Sofrologia : Ciencia del positivo , http://sofrologiacolombia.net/sofrologia_conceptos.htm, retrieved 06/09/2010/